Here’s the announcement from GIMF:
The struggle between truth and falsehood between the army of Allah and the army of Taghut has been in existence since the beginning of creation, and will last till the Final Hour. Today as well, we see this struggle, in which the Cross-worshippers have mustered all they can to fight the truth. One of the greatest means they have mustered is the media, a means which has become of of the most important weapons in modern warfare. It would not be an exaggeration to say that in every war which has taken place in our present times, the military campaign has been preceded by a media campaign to gain the favor of the masses.
In light of these facts, we Muslims must counter the enemy, which has occupied Muslim lands with all means possible which will weaken them, expose their true evil selves, clarify the truth to people, and demolish their falseness.
For this, today, by Allah’s Grace, we bring you the glad tidings of the formation of “Al-Qadisiyyah Media”, an extension of the media foundations in existence today which have become a source of anguish for the occupying enemies.
Al-Qadisiyyah Media takes its name from a great battle, the Battle of Al-Qadisiyyah, which took place during the time of Al-Farooq, Umar b. Al-Khattab, may Allah be pleased with him, which was the door to the conquest of As-Sind by the heroic commander, Muhammad b. Al-Qasim during the Umayyad Caliphate.
We also remind the Muslim youth that Muhammad b. Al-Qasim, the commander of these armies which conquered As-Sind, was only 17, yet he conquered one of the greatest kingdoms of the time – India.
Muhammad b. Al-Qasim would not pass a city without utterly defeating its army, until he reached the forces of Raja Dahir, the greatest of the Kings of India. Their in Sind, he fought their army and their king, Raja Dahir, was killed by Al-Qasim b. Abdullah At-Ta’i, may Allah have mercy on him.
The conquest of Sind was one of the greatest successes of Commander Muhammad b. Qasim, may Allah have mercy on him, which was granted between the years 89 and 94 AH. This greatly impressed both Hajjaj b. Yousuf, his paternal uncle, as well as the Muslim masses.
Al-Qadisiyyah Media will focus on releasing and translating materials into the languages of the Indian Sub-continent, from them Urdu, Hindi, Bangla, Pashtu, and Persian.
Any productions of Al-Qadisiyyah will be officially released by Markaz Sada al-Jihad of the Global Islamic Media Front. Any material not released by Markaz Sada al-Jihad does not represent Al-Qadisiyyah Media.
The logo of Al-Qadisiyyah Media is as follows:
My favorite part of the announcement are the last two paragraphs:
“…will focus on releasing and translating materials into the languages of the Indian Sub-continent, from them Urdu, Hindi, Bangla, Pashtu, and Persian.”
“Any productions of Al-Qadisiyyah will be officially released by Markaz Sada al-Jihad of the Global Islamic Media Front. Any material not released by Markaz Sada al-Jihad does not represent Al-Qadisiyyah Media.”
because they both get to the heart of matters we’ve been discussing for awhile now on here. The first was the big push from al-Suri to make as much content available to as many jihadis as possible in as many languages. Remember, al-Suri had even identified priority languages for translation.
The second excerpt gets on the issue of brand management, which we’ve discussed a lot too. When you are dealing with a diffuse, decentralized, ideational movement like al-Qaeda, you need to ensure that your brand remains in tact. These kinds of preemptive protocols are useful for doing keeping the wheels on.
It’s also not the first time that a media group has promised to use the GIMF’s Markaz Sada al-Jihad for distribution purposes. You may recall that in May 2007 the Army of Islam, in the middle of the abduction of Alan Johnston, said that the only trustworthy media from the would be sourced by way of Markaz Sada al-Jihad, by way of the GIMF or Al-Hesbah Forum and/or the Al-Firdaws website.
We’ll see if it’s anything more than a one-hit-wonder media outlet. The problem is that any periodic jihobbyist is already swimming in a sea of jihadi media outlets. Dan Kimmage and Evan Kohlmann have both done some helpful work on problematizing this sea. I just dont see how yet another jihadi media group can cut through the noise and establish any real market-share, but stay tuned.